Services

Branding Process

Your BRAND grows as more people become aware of your business. Taking shape with every customer and every conversation. They are talking with friends and colleagues about your product, your service, and their experience.

The conversation is occuring. Are you actively participating in it or are you allowing chance and competition to define your BRAND?

Tap into your customer's HeartBrain, make your message clear and memorable, and create a distinct BRAND language for your company.

Tell me more.

Exploration

This is the beginning of our collaborative process that allows us to understand your brand and allows you to understand what your brand can become. We start with the foundational flesh and bones of the company and all that make up the brand -- customer perception and the value you bring to the market. Here is where we will lay the foundation for planning your BrandCulture.

Orientation

A simple sit-down interview will give us the initial information we need to understand what you do and how you do it. We get a lay of the land which then allows us to understand your business and collaborate with you to build a brand that fits you and your customers.

Scouting

You can’t build a brand alone and in the assessment process we seek out external sources of data to help us find answers. Through available research we can determine your market share and preferences. Through individual customer and employee interviews we can capture the attributes that people notice and that compel them to buy, as well as the value they perceive. Lastly we review and compare your competition’s brands in order to find contrasts that we can leverage to distinguish your brand.

Discovery

Pulling our information together we create a picture of what your company is bringing to the table and what changes and innovations may need to happen moving forward.

Planning

Now we want to create a strategy with the goal of building a brand that people relate too, trust and ultimately become fanatical about. This means meeting them where they are at and appealing to their minds and their hearts. What story are we telling, who will be at the forefront of the customer experience, and what will that experience look like? We develop both the attributes of your Brand as well as the means to ensure it’s sustainability.

Brand Positioning

Successful brands own their value claim and give consumers a clear reason to choose them. We focus and then leverage your unique defined value and give you a platform to build your brand on.

Internal Programming

Employees are crucial in delivering the the claims of the brand. We create internal campaigns to engage employees and education programs to empower them to live the brand.

Story Development

Identifying your stories is crucial to your brand culture and for building stronger relationships between your company and the crowd. We identify and write stories that convey company convictions and meaning both internally and externally.

Touchpoint Campaigns

A brand relies on getting creative when making contact with the crowd. We analyze your market streams, prioritize them, and build custom campaigns to achieve a specific response.

Story Development

Gaining trust and then loyalty from your crowd requires showing loyalty to them. We identify the most crucial touch-points of customer interaction and help you build a controlled customer experiences that resonate with the brand message.

Building

Now we give shape to these ideas. We create symbols and artifacts that sit at the center of the brand experience and are followed through every touchpoints. These are the means of bringing consistency and renewing your brand promises to your crowd as well as their means of connecting and identifying you as a part of them.

Naming & Protection

At the core of the message is the name and tagline. It is what people are going to remember, share and attribute meaning to. It is critical that name be relevant and sticky, but it must also be something that can be protected so that you don’t risk losing it to competition.

Brand Style Design

From logos to imagery, we compose the brand visual aesthetic. With all that is out there for consumers to sort through, the things that stand out are the things that are beautiful for one reason or another. People gravitate to good design.

Collateral & Signage

This is your first level of communication to the consumers within arms reach. These are your leave behinds and your fleet-wraps and your in-store environmental designs. They are a demonstration of the brand aesthetic and confirm the brand meaning.

Web Presence

On a local level a website is a place where the crowd can gather and interact. When you reach further, the web can be a great hub for national and global campaigns to attract new members to your crowd. We will build your website, web apps or mobile app to be informative, engaging and interactive. Will will set up or review your social media spaces and bring them into alignment with your brand and help you program your interactions and campaigns.

Services Menu

Your are currently browsing this site with Internet Explorer 6 (IE6).

Your current web browser must be updated to version 7 of Internet Explorer (IE7) to take advantage of all of template's capabilities.

Why should I upgrade to Internet Explorer 7? Microsoft has redesigned Internet Explorer from the ground up, with better security, new capabilities, and a whole new interface. Many changes resulted from the feedback of millions of users who tested prerelease versions of the new browser. The most compelling reason to upgrade is the improved security. The Internet of today is not the Internet of five years ago. There are dangers that simply didn't exist back in 2001, when Internet Explorer 6 was released to the world. Internet Explorer 7 makes surfing the web fundamentally safer by offering greater protection against viruses, spyware, and other online risks.

Get free downloads for Internet Explorer 7, including recommended updates as they become available. To download Internet Explorer 7 in the language of your choice, please visit the Internet Explorer 7 worldwide page.